Kiara Advani to play the face of Lijjat Papad in Ashutosh Gowariker’s Karram Kurram.

Kiara Advani has been signed to star in filmmaker Ashutosh Gowariker’s next. Titled Karram Kurram, the film will be based on the story of Indian women’s cooperative Shri Mahila Griha Udyog, with Lijjat Papad as its flagship brand.

Karram Kurram will revolve around the woman who brought together a team of six housewives so that they can earn for their households. The film aims to bring on screen the tale of women empowerment and how the women’s cooperative group went on to establish a monopoly in the commercial papad market.

The film will be directed by Glenn Baretto and Ankush Mohla who have assisted Ashutosh in the past. It will be produced by Sunita Gowariker and presented under the banner of Ashutosh Gowariker Productions.